businessBusiness
& Consulting

Pierre LE GALL The first thing to know about Pierre Le Gall is that he is passionate about extreme sports and all types of technical products. He graduated from one the best european business schools. Pierre worked for several years as a product manager for technical products at Ripcurl and Quiksilver. As head of the … Continued

CREATIVE PICTOCreative
Consulting

Clément LAMBERT Driven by Product design & Fashion, Clément Lambert graduated from one of the best design School in France. After working at Rip Curl & Nike, Clement specialised in designing technical products. Up until 2014 he was the designer for the Eyewear Collection for the Quiksilver & Roxy brands as well as watches, goggles … Continued

brand positioningBrand positioning

BRAND POSITIONNING Considering the outcome of the intial analysis we will put together a Mapping of the different market players allowing us to clearly identify the opportunities and position your brands at the optimal place in the market. We will be able to define a clear positioning strategy for your brand. Defined by :

BUSINESS PICTOSTRATEGIC ANALYSIS

STRATEGIC ANALYSIS Prior to any possible In-house brand introduction on the market, a clear and complete strategic analysis must be undertaken to ensure the right positioning of the brand and so its pertinence on the market. Our company will help you to properly survey your environment to come up with the right compromise and optimum … Continued

PICTO EUROPEANEUROPEAN STANDARDS

PRODUCT CONFORMITY Being up to date with the constantly changing legislation is key while importing product. Our team along with our partners will guide you through all the different product requirements to cross the border safely. We will make sure all the european standards are respected along with all the chemical test to minimise at … Continued

logisticSUPPLY CHAIN

SUPPLY CHAIN MANAGEMENT & LOGISTIC Making sure the products are delivered on time, following the supply chain and anticipating problems, our team will follow your suppliers closely and will make sure they comply with all your specifications. We will help you managing your stock level and your product life cycle to optimize your cash flow. … Continued

PICTO BUYINGBuying

Buying Having the product at the right price, matching your target without endangering product quality. Our team can support you while buying frames. Guiding you through your buy depending on the material and technique used to comply with your company’s strategy. This service is based on our experience producing frames in Italy and Asia.

picto identityRight Material

PRODUCT DEVELOPMENT Once the design has been approved, it is always challenging to have a final product conform to the initial design idea. You must go through several step such as prototyping, proto readjustment, tooling validation, lab testing… before being able to produce. Besides complying with what your supplier can or cannot do brings even … Continued

productPOP DESIGN
& DISPLAY

Pop Design Making sure that your products are well positioned within the sales environment, adapting Pops to your products, standing out from the competition. All those goals are more and more complex to reach, especially through chain stores which have a very strict marketing policy. Thanks to our creative team and our network of partners, … Continued

picto photoProduct & Photoshoot

Graphic Content Along with our partners we can offer you several marketing solutions specialized in eyewear to create marketing content. • Organizing photo-shoots : either in studio or outdoors, our team of photographers will be covering your photoshoot and the model selection • Product Shot : For catalogue use or E-commerce.