logoartMARKETING
EXPERIENCE

EYEWEAR MARKETING

Brand Marketing or Product marketing can be seriously challenging especially while introducing a new brand. The name, the visual impact of your logo, the photoshoot, the graphic environment are key to build brand awareness. In particular at its launch.

LAYER AGENCY will provide you with the necessary tools to make your marketing campaign as high impact as possible. Understanding your needs as well as your distributing channels is one of our strengths.

Along with our partners we can provide, branding, Logo design, Graphic identity, visual content through photoshoots, product photoshoots, and POP design.

BRANDINGLOGO DESIGNVISUAL IDENTITYMARKETING
MATERIALPOP DESIGN

eyewear marketing introdown

picto identityIdentity

Branding

Are you a distributor launching its own collection? Are you looking for one brand name that can be remembered easily and will be in keeping within your company’s strategy?

Thinking outside of the box, being relevant to your end customer is essential for a good brand name.

Together with our partners and creative team we will help you find the most efficient brand name which stands out from the crowd and can be identified as unique and recognisable.

One objective: engaging your audience in your Brand’s Story.

branding engl eyeweardown

visual languageVisual language

Visual Identity

Every brand has its own graphic environment, the idea behind it is to associate a color code that will be rapidly identified by the end customer.

Based on your brief and your companies strategy our creative department will build a visual identity which will stands out from the crowd.

visual language down

picto photoProduct & Photoshoot

Graphic Content

Along with our partners we can offer you several marketing solutions specialized in eyewear to create marketing content.

• Organizing photo-shoots :
either in studio or outdoors, our team of photographers will be covering your
photoshoot and the model selection

• Product Shot :
For catalogue use or E-commerce.

photograph eyeweardown

productPOP DESIGN
& DISPLAY

Pop Design

Making sure that your products are well positioned within the sales environment, adapting Pops to your products, standing out from the competition.

All those goals are more and more complex to reach, especially through chain stores which have a very strict marketing policy.

Thanks to our creative team and our network of partners, we will be able to provide POP design as well as a solution to produce them.

tech drawing