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EYEWEAR BUSINESS : CONSULTING

Entering the european market is always a complex thing when you are either a brand coming from another area or simply a brand launching its first eyewear collection.

Every euro member has its own micro and macro environment which must be carefully studied prior to any entry.

The Layer agency will help you shape your product & marketing strategy, and will guide you through all european specificities.

STRATEGIC ANALYSISBRAND POSITIONING
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BUSINESS PICTOSTRATEGIC ANALYSIS

STRATEGIC ANALYSIS

Prior to any possible In-house brand introduction on the market, a clear and complete strategic analysis must be undertaken to ensure the right positioning of the brand and so its pertinence on the market.

Our company will help you to properly survey your environment to come up with the right compromise and optimum positioning taking into account your company’s strategy. Several points will be under consideration to run this Study.

External Analysis >analysis

Through a complete analysis of your direct and indirect competition.

Points to be surveyed:

EYEWEAR STRATdown

brand positioningBrand positioning

BRAND POSITIONNING

Considering the outcome of the intial analysis we will put together a Mapping of the different market players allowing us to clearly identify the opportunities and position your brands at the optimal place in the market.
We will be able to define a clear positioning strategy for your brand.

Defined by :

position brand
market-share